American Premium Water Corp.’s (OTC: HIPH) LALPINA CBD Announces Distribution in General Nutrition Center (GNC)
PLAYA VISTA, Calif., March 07, 2019 (GLOBE NEWSWIRE) -- American Premium Water Corporation (OTC: HIPH) (“APWC”) announces that its LALPINA CBD will be sold in General Nutrition Center (GNC) (NYSE:GNC) locations. LALPINA CBD will be part of the pilot program the brand participated in last year. LALPINA CBD will be available for sale at two southern California locations; GNC Walnut, CA located at 20687 Amar Road and GNC Rancho Cucamonga, located at 10768 Foothill Boulevard.
Ryan Fishoff, CEO American Premium Water Corporation, commented,
I am thrilled to announce that LALPINA CBD will be available for sale at GNC. This has the potential to be an anchor account for us going forward. These locations are within one of our core target markets (Los Angeles), and am confident that the product will be well received, which should open the door for other locations in the Los Angeles area, all over California, and other states and cities nationwide. I’ve always viewed GNC as the standard for health supplements and nutrition, and I’m pleased that LALPINA CBD will be side by side with other leading nutritional brands and products
GNC, one of the world’s largest vendors of health and nutritional products, with over 4600 outlets in the US and 1900 international stores. California is the nation’s largest market for bottled water products according to the Beverage Marketing Company. California has been at the forefront of the cannabis and CBD revolution, leading the country in many policy initiatives. The greater-Los Angeles areas is the largest market in the state, and this pilot program positions LALPINA CBD for distribution in all 102 GNC locations in the southern California region. The product will be delivered to both locations in approximately two weeks.
Getting placement into GNC is part of the larger wholesale distribution strategy that the Company is anticipating for 2019. The Company is actively working on adding other distribution across big box, chain, grocery, and mom and pop retailers, specifically in our target focus areas (Los Angeles, Las Vegas, New York, Miami). In addition to beverages, the Company’s cosmetics brands (Vanexxe and plant+body Essentials) have also generated significant interest from retailers. With the Company’s existing retail channels from its Gents brand (Bloomingdale’s and Saks Fifth Avenue), there is always the potential to cross distribute, especially in the cosmetics category, which I believe has the potential to equal the beverage market as far CBD opportunity goes. There is a lot of excitement in the market and I look forward to keeping shareholders updated about the Company’s progress in exploiting these channels
concluded Mr. Fishoff.
American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen and Nano technologies paired with cannabidiol (CBD) to treat health disorders and enhance quality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptive blockchain technologies to expand the retail footprint. The company’s portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), LALPINA Productions, LALPINA Records, Gents (www.gentsco.com), Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.